Referent: Werner Heesen is a proven India specialist. He lived in India for 13 years and most recently worked for Deutsche Lufthansa AG as Sales Director South Asia. Today he teaches intercultural marketing at the Worms University of Applied Sciences and is with the India advice Dr. Wamser + Batra GmbH worked as department head “Leadership and Control from a Distance”.
Information: The positive mood among German investors in India has deteriorated since last year. Although the high potential of a commitment to India continues to be emphasized, the negative experiences of entering the market are increasingly coming to the fore of the discussion. The most common complaints relate to the different nature of the Indian market, lengthy negotiations with Indian business partners and problems with reliability in contract fulfillment.
How is the Indian market different from other markets? How should the change in mood described above be assessed and how does a German company have to adapt to the Indian environment in order to survive in this complex and different market? In the seminar, successful strategies in Indian business are presented using case studies, but failures are also explained and their causes justified.
The topics in detail:
- The Indian market – dream or nightmare? Special features and challenges of the Indian market. Experiences of German companies
- Typical problem areas in Indian business – analysis of practical cases: internal/external causes. Presentation of possible solutions and options for action
- Market potential for German companies in India – Is the market overestimated? How realistic are the potentials?
- Informal networks in India - Importance of networks for information gathering. Construction and maintenance
- Trust is good, control is better: management and control procedures of German headquarters towards foreign branches and Indian partners.
Registration at the IHK Hanover: [here]
