BLEICHERT Automation GmbH & Co. KG operates globally as a system partner for innovative conveyor systems and specializes in planning and building complete automation solutions in the manufacturing and assembly sector. BLEICHERT is, among other things, an integrator for companies in the automotive industry.
After setting up a branch in China, BLEICHERT's focus was on the Indian market. In order to get to know the relevant Indian market environment “directly” and “immediately” firsthand, the company turned to Dr. Wamser + Batra GmbH - a management consultancy that had caught their attention due to its high reputation and profound experience in organizing market exploration trips.
During the 2015-day market exploration trip carried out in spring 6, not only were important contacts made with the relevant decision-makers in the Indian automotive industry, but factory visits were also carried out at various locations in India, which gave BLEICHERT a comprehensive insight into the conditions and requirements on site .
“Thanks to the care and expertise with which Dr. “When Wamser + Batra GmbH planned the market exploration trip, it was possible for us to get to know the decision-makers and the factors that are crucial for market entry in a relatively short period of time.”
Stefan König, Sales Manager
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