When working with sales partners, you should fundamentally be aware that you - i.e. your own company - are not the only partner of the Indian dealer. In practice it is often the case that the European company is just one of many.
This automatically creates a loyalty conflict with the Indian sales partner. Because it is very difficult for the Indian sales team, which has to represent several products, to explain why the German partner's products should have priority.
Experience shows that market penetration and profit development are between 20 and 30 percent higher if you set up your own sales in India. This does not have to be generally valid. But you should keep in mind that in the other case this problem fundamentally exists and can only be compensated for with a lot of control, a lot of persuasion and a lot of effort on your part.
Further information on the topic Collaboration with sales partners can be found in the following specialist articles, among others:
http://https://www.wb-indien.de/blog/2014/10/handelsvertreter-suboptimale-vertriebsform-fuer-indien/
http://https://www.wb-indien.de/blog/2016/08/mangelhafter-service-durch-indischen-vertriebspartner/
http://https://www.wb-indien.de/blog/2017/05/erfolgreich-in-indien/
