India is an attractive and strategic future market that no internationally operating company can ignore. With a GDP per capita of around $2.000, India is still miles behind other “emerging markets” such as China, Brazil or Turkey, which each have around $10.000 Economic output per inhabitant bring.
The Indian Market: The Last Big Growth Story
This growth potential and the growing middle class with purchasing power promise enormous business opportunities in India - also for German medium-sized businesses. The greatest export opportunities exist for mechanical and plant engineering, vehicles, chemical products and plastics, environmental and medical technology as well as measuring, testing and control devices. There is increasing demand in India for high-quality consumer, lifestyle and luxury goods from Europe.
From market entry to sales boost
Since the beginning of our consulting work over 15 years ago, we have been supporting European medium-sized companies and corporations in entering the Indian market. What mostly with market analyses and Search for sales partners begins/began, now ends more and more frequently in Establishing local production in India.
A few years ago we bundled all of these market and sales-oriented offers in the WB market solutions® department. Together with our customers, we have developed our range of products and services over time. Today, topics such as analysis, benchmarking and optimization of existing sales structures are much more in demand in India “Go to Market”-Projects that now only make up a small part of the work of this department.
New spirit in the “old business”
In spring 2019, Sonjoy Chaudhury took over the management of what is now the oldest department, WB market solutions®.
Mr. Chaudhury has work and life experience on three continents, including more than three years in India - including as an entrepreneur himself. Thanks to his many years of professional experience in the area of “business development” and consulting, he now brings his customer orientation to the project business at Dr. Wamser + Batra.
As a German-Indian, Mr. Chaudhury knows how to navigate both (business) cultures at all levels. This particularly helps with (informal) information gathering and creating transparency in sales.
Together with his team in India, he develops tailor-made market analyzes for our customers, searches for and evaluates potential sales partners and suppliers based on their performance, optimizes sales organizations and helps build local value chains.
Meet Sonjoy Chaudhury personally Get to know and convince yourself of our proven tools for sales analysis and sales optimization in India.
