India is one of the fastest growing economies in the world. With over 7 percent growth, India is now growing even faster than China and this year will be Great Britain fifth largest economic power replace. According to current estimates, India could displace Germany from fourth place as early as 2025 and Japan from third place among the largest industrialized nations by 2030!

But despite all the odds, India is still one of the most difficult markets in the world: Low-cost country, bureaucracy, lack of infrastructure and transparency as well as difficult legal enforcement.

Indian customers, employees and managers seem to think and act differently than the rest of the world. Information is also often influenced, filtered, changed, misused or concealed. Creating transparency is one of India's biggest challenges! It is correspondingly difficult for foreign companies to ensure the long-term success of their Indian sales activities.

However, a lack of transparency is not only an issue for new exporters and companies that are entering the Indian market, but also affects almost all companies that operate in India. According to the India Business Climate Index, only 42 percent of European companies achieve their own sales targets in India.

Is your Indian business not going as well as you had planned? Are you not receiving reliable figures or even regular reporting from India? Your Indian sales representative will tell you as Main reasons for slow sales “prices too high”, “long delivery times” and “lack of customer loyalty”? You shouldn't take any more notice of this!

In our WB-inar “Sales analysis and optimization” Let's look at the typical hurdles in sales in India. You will find out, among other things, compact and practical,

• like you informal information gathering and discussions with competitors and potential customers help to create transparency,
• when employee surveys and mock purchases make sense to test your sales organization, and
• how to implement the structure and strategy you envision in your India business.

The WB-inar is carried out by our department head Sonjoy Chaudhury.