One of the biggest challenges for European companies in India is the frequent changes in personnel at their Indian branches. Especially in sales, employees often switch to the competition after just two or three years. Real customer relationships cannot be built this way, nor can the professional competence of the employees.

The seemingly simplest approach to employee retention is also the most expensive and least sustainable: higher salaries only lead to a short-term improvement in the situation - the growth of the Indian economy means that employees can relatively easily find a new employer with an even higher salary, often with their European competitors .

With (training) to retain employees

In addition to these “hard” factors, there are also “soft” factors that have an important influence on employee retention. This particularly includes professional training for employees.

Education is very important in Indian society - Indian parents spend a large part of their income on school and university fees for their children. In the same spirit, employers who actively invest in the further training of their employees enjoy a high reputation. Certificates and awards for passing courses are important status symbols on Indian desks.

With a tailor-made training concept you can achieve a double effect:

  • By improving employee retention, you reduce your personnel costs - satisfied employees stay with their employer longer
  • Well-trained employees achieve better results, especially in sales

When implementing a training concept for the Indian branch, modern approaches such as blended learning with video tutorials and practical exercises should be used. These approaches enable training to be carried out flexibly, independent of rigid annual training plans. There are also no travel costs and training courses can be carried out without a minimum number of participants, even for individual employees.

You should now ask yourself what happens if you invest in the training of your employees and they then leave the company anyway. Then you should also ask yourself what happens if you don't invest in the training of your employees and they then stay...

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