As part of the WB India Summit 2020 We discussed the current situation and the local challenges with five selected sales experts for India. Despite all the bad news about falling sales and negative economic development On the (former!?) growth market, the representatives in the sales panel painted a differentiated picture: namely, that the sales dynamics in India have even increased due to Covid-19.
Simona Jadronova, Vice Director of INTORQ India Pvt. Ltd. in Pune, explains that due to the digitalization of sales processes (keyword: work from home, no business trips and digital customer support), the demands on one's own sales organization in India have even increased significantly. When it comes to response times and availability, for example, the expectations of customers and suppliers in India have increased significantly. In order to survive in this market environment, you have to be more efficient and “aggressive,” said Jadronova in her opening statement:
Jadronova also confirms what is already evident in our survey India Business Climate Index 2020 (the results will be published in November). According to the answers from German company representatives, almost 40 percent of the Indian branches would be able to meet these new requirements. Because they have continued to grow since the first lockdown in March and have not recorded any losses in sales since then.
This confirms that Covid-19 does not necessarily have to have a negative impact on one's own business in India, but rather puts the management ability of one's own organization in India to the test. Of course, the current circumstances often serve as a “welcome excuse” for Indian management. But it is up to you to create full transparency in India - see also here.
If you would like to talk to us about the objective assessment and optimization of your sales in India, contact our man on site in Mumbai: Karl Freedman, expert in sales processes in India.
