We all entered new territory this spring. Covid-19 has changed many things in business life: for example, how we work together within and between companies or how we develop solutions for our customers' requirements. But this requires creativity and the willingness to take unconventional paths. The participants of the sales panel at the WB India Summit agreed on this: While many companies were/are paralyzed, managers like Michael Karner (Business Segment Leader, Compact Hydro Asia, Andritz AG, Delhi) or Holger Wilde (Sales Director, GBneuhaus GmbH, Neuhaus) simply took control, or rather, took their suppliers and customers by the hand. With determination, and without always waiting for clear answers, companies like Andritz AG or GBneuhaus were able to further develop their business in India and thus serve the market with their products and services. This is also supply chain management. To the YouTube video