It's not just the Indian government and industry that want to become more environmentally friendly. According to Mohan Murti (Director Europe, Reliance Industries), today people in India in particular want change when it comes to combating environmental pollution. To the YouTube video This enormous domestic demand offers enormous business opportunities for products and services in the field of environmental technologies, whether air, water, waste management, renewable energy or CO2 reduction. Environmental problems are one of the main causes of disease and health problems in India. Environmental pollution is a major challenge for politics and the economy, but it also represents an enormous opportunity for foreign companies that offer solutions.