As part of the WB India Summit Berthold Schuler (Managing Director, MT Derm Medical Products Pvt. Ltd., Chennai) reported on his company's roller coaster ride during and after the lockdown in India and how the German world market leader for device-based cosmetics in the field of piercing substances into the skin (including tattoos ) was able to record record sales from zero within a week - after the lockdown was lifted in India.
How to ride a rollercoaster
MT.DERM achieved in India what all medium-sized companies dream of, namely a classic “V-recovery”. However, this was by no means a coincidence, but rather due to the consistent and continuous optimization of business processes in recent years. Berthold Schuler anchored quality management, absolute customer orientation and process management in his Indian company. Through intelligent warehousing and efficient supply chains, MT.DERM was able to meet demand again immediately after the lockdown.
Schuler also confirms our experience: in India you cannot allow yourself to be held back by certain prejudices and be satisfied with 80 percent solutions. Especially in such a difficult market, the effectiveness and efficiency of your own organization are a prerequisite for being able to survive in the competition. Therefore, constant optimization of processes must always be the focus of business management in India.
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