Market research trip to India 

Convince yourself of your market opportunities on site. 

Conducting a personal assessment of your company's opportunities on site can be a sensible step towards a successful market entry in India.  

Benefits of a market research trip 

Speaking personally to potential customers or suppliers, visiting Indian production sites in the relevant industry, presenting your brand in the industry, having complete control over market research and getting a (first) impression of this country is an opportunity you should take advantage of. Obtaining important market information and trends first hand by asking direct questions, being able to sense for yourself whether the chemistry with the Indian counterpart is right and, as an expert on your own product, seeing it in the Indian context is something that a third party can only do for you to a limited extent.

 Example of a market research trip 

Together with our project implementation expert living in India Karl Freedman One of our customers, a globally operating German medium-sized industrial company in the metal processing sector, In the middle of this year, we undertook a week-long market research trip through India. The stops were Delhi, Bangalore, Pune and Mumbai – strategically viable locations selected by WB based on specific customer criteria.  

The added value of such a trip for your own strategic planning is of course directly related to the quality of its preparation and follow-up. 

  • Preparation and follow-up of the trip 

The preparatory workshop we regularly hold for such trips guarantees that the trip is individually tailored to the respective customer needs – in this case carried out by our sales and HR expert living in Germany. Sonjoy Chaudhury. Which locations/companies are really worth visiting? Which potential customers/suppliers/companies actually make sense to talk to? Who are the relevant decision-makers? Which areas of land/production halls should the customer definitely take a look at themselves? And which appointments would just be wasted time and money from the start?  

The follow-up workshop then serves to evaluate the knowledge gained with regard to the further strategic direction. Uncertainties regarding market entry, realistic market opportunities and possible (sales) partners are almost always eliminated after such a personal journey.  

  • Original feedback from the managing director 

"After our recently completed market research trip to India, we would like to express our sincere praise for the excellent organization and support provided by Wamser + Batra. This trip was already our third trip to India and the aim was to check whether and how we could successfully enter the Indian market with our range of services. We wanted to understand how we need to adapt our offering and which steps lead to a successful market entry. 

Wamser + Batra prepared and organized the trip in an extraordinary way. Every minute on site was used efficiently through highly relevant meetings with contacts at a total of 20 companies in three different regions. Thanks to this detailed planning and the broad network of Wamser + Batra, we gained far more knowledge than we had originally expected. Such in-depth insights would never have been possible just by reading studies or analyses from Germany. 

The professional support on site deserves special mention. Despite the ever-present short notice and hectic pace of everyday life in India, the organization by Wamser + Batra ran smoothly. The continuous support from a colleague from Wamser + Batra, who accompanied us throughout the week, was particularly helpful. bThrough his deep understanding of Indian culture, society and business, he was able to provide numerous valuable insights during the discussions that we would never have been able to perceive on our own. 

Finally, we would like to stress that the week in India was not only extremely successful in business terms, but also a lot of fun on a personal level. In addition to the excellent business discussions, our colleague from Wamser + Batra took us to places where we could experience and see what was discussed first hand. 

We would like to thank Wamser + Batra for their outstanding support and organization of this trip and can recommend the team without reservation.” 

 You too can make the most of your opportunities. Contact us without obligation for further information. 

India is worth a trip!