AMAZONEN-Werke H. Dreyer GmbH & Co. KG

AMAZONEN-Werke H. Dreyer GmbH & Co. KG has been one of the world's leading manufacturers of agricultural technology for many decades. With around 1.800 employees, the company achieves global sales of more than EUR 500 million.

In 2008 and 2009, the company became increasingly interested in intensifying its market presence in India.

With the help of Dr. During the market exploration trip and market study planned by Wamser + Batra, Indian agriculture was characterized and the potential for the Amazonen works was assessed.

Based on the study and market exploration trip we conducted (neutrally), Amazone came to the decision not to focus strategically on India because the possible applications on site are too limited (e.g. field sizes too small).

Preparation and participation in strategy discussions

Visit to a trade fair and subsequent fact-finding trip through northern India with visits to farmers, agricultural machinery rental companies and Indian manufacturers

Analysis of possible market segments, competitors and customer preferences

It's good that we save a lot of money. It's good that you showed us the reality on site.

Heiner Bellstedt, Head of Export