Anker Schroeder ASDO GmbH
Anker Schroeder ASDO GmbH is a manufacturer of anchoring technology, e.g. tie rods for roof structures of exhibition halls, sports stadiums, etc. As part of the Common Wealth Games 2010, among others, Anker Schroeder thought about a strategic market entry. Based on a market study carried out neutrally by WB, including construction site visits and identification of the decision-making matrix for relevant projects, the company decided against becoming involved in India.
