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Since the founding of the SANS SOUCIS brand in 1939, BCG Baden-Baden Cosmetics Group GmbH has developed into a leading medium-sized and internationally operating cosmetics company. With this brand and three others – BIODROGA, BIODROGA MD and DR. SCHELLER – the Baden-Baden-based company serves various segments of the cosmetics market.

With a company profile that is not limited to sales, but that includes everything from the idea of ​​a product, through research and development, production and bottling to worldwide delivery to over 60 countries, BCG has established itself as an expert for professional Cosmetics, certified natural cosmetics and innovations for retail and private label. This name is based on high-quality products “Made in Germany” and more than 75 years of care expertise.

With the aim of finding suitable distributors for two of its own brands in India, the cosmetics company was looking for a suitable partner who had both a realistic assessment of the Indian market and the local cosmetics industry as well as profound project experience in the area of ​​distributor search - Skills that the Dr. Wamser + Batra GmbH unites, which is why they were commissioned to search.

At the end of a careful and systematic search process, which was divided into several searches and regularly included new additions to the applicant pool in the review, BCG met with more than a dozen potential candidates and regulatory consulting firms in New Delhi, Mumbai and Bangalore . The customer sees the fact that BCG has now contractually signed one of the candidates as a distributor as direct proof of the Bochum-based India consultancy's well-founded methodological expertise and experience.

WB's support extends not only to the pure search, but also to other topics, such as questions about customs clearance, on-site registrations and establishing contact with important decision-makers in the industry - areas in which WB is currently the Baden-Baden company supports.