BRABENDER GMBH
Brabender commissioned WB to carry out a market study on the food sector. The focus was on the market for analysis devices for flour and starch. Accordingly, market segments were industrial processors (large bakers, etc.). The study focused on clarifying the question of when and where the decision is made and who are the market drivers for quality requirements in the flour and starch segment.
“The study showed how differently Indian baked goods manufacturers react to international demands, for example from the catering industry, and at the same time also showed the ways in which international chains try to ensure their own quality requirements in the difficult environment in India,” says Quarter.
Dr. Wamser + Batra GmbH helped us to better understand the Indian market and its peculiarities. The question of who is the “real” decision-maker is particularly difficult in India. Thanks to WB, we are now prepared for the Indian environment.