OPTIMED
Ettlingen-based optimed Medizinische Geräte GmbH is active in both the production and research and development of medical products for minimally invasive therapy. The company's particular focus is on the specialist areas of vascular interventions, gastroenterology, urology and spine (vertebroplasty/kyphoplasty).
In September 2015, optimed commissioned Dr. Wamser + Batra GmbH with the planning and implementation of a market exploration trip. The aim of this trip was to assess the market opportunities directly on site and to get in touch with important local representatives in the field of minimally invasive therapy. In order to ensure that the meetings would focus on the group of the true top decision-makers in this industry, WB carried out thorough preparatory work and selected them based on repeated preliminary discussions.
As a basis for further market development, WB planned for optimed not only discussions with doctors and surgeons, but also with the purchasing managers of important hospitals in India, distributors and service providers, such as authorities and agencies responsible for product approval and market regulation and logistics companies.
The market exploration trip, which took place between the end of November and the beginning of December 2015 and extended to the metropolises of New Delhi, Mumbai and Bangalore, was very well received by the customer.
Thanks to the precise preparatory work of Dr. Wamser + Batra GmbH and the extensive network it has locally, the five-day market exploration trip was ideal for gaining a deep understanding of the complex Indian market and assessing your company's opportunities in it. The quality of the result and the good cooperation were absolutely convincing for us.