India expert for

Christian Laaff built up the Indian market for the medium-sized automotive supplier MUBEA from Attendorn, North Rhine-Westphalia. As India sales manager, he was responsible for initiating and supporting new business relationships with dealers and customers in industry - with a focus on energy and mechanical engineering. During this time, he gained extensive experience of local market dynamics, Indian culture and local business practices and established a dense network of contacts with companies, NGOs and government organizations that continues to this day.

After completing a master's degree at the Cologne Business School, he returned to his old company to take over overall sales responsibility for the greater Asia region of the family-run 13.000-person company.

Today Christian Laaff runs his own family business with a focus on real estate in Siegen. He is also a lecturer in sales, market entry strategies and marketing at the Cologne Business School, founder of the non-profit initiative “Grund für Gutes” and a member of the board of Young Entrepreneurs – Germany's largest family business association. He still maintains close professional and friendly contacts with India.

“On my first business trip to India in 2012, “Incredible India” captivated me. Not only did I have the chance to get to know the country and its people - I also absorbed India's energy and understood how much potential it has. Smart minds, good universities, young talent, fresh entrepreneurial spirit and the willingness to work hard... It will be exciting to see how India harnesses this potential in the future. My goal is to bring German companies closer to the Indian market and its culture and to build sustainable economic relationships.”