
Rajavadivel Santhanakrishnan
Senior expert
Expert in growth strategies
Raja is an experienced management generalist who enables companies to formulate growth strategies in India and also implement them operationally. Customers who face complex and regionally specific challenges particularly benefit from his commercial and technical experience in intercultural teams.
“A strategy is not worth the paper it is written on if it does not take into account the cultural differences that hinder its smooth implementation on the ground. In my management experience running companies on three continents, aside from technical knowledge and the ability to read policy, cultural adaptability has been by far the most important management skill.”